ZHU Calls Out Eight Top Names in EDM in "Nightcrawler" Video
“GENERATIONWHY” producer, Zhu, has sent a message as black and white in its content as it is in its noir presentation to Marshmello, Kygo, The Chainsmokers, Alan Walker, Afrojack, Zedd, David Guetta, and Steve Aoki, that message reading “prepare to be buried,” in Zhu’s 1:11 video for “Nightcrawler,” the assumed title of Zhu’s next album, a production expected in the coming months given the video’s release.
Set to a chilling refrain— “blink once, blink twice, don’t forget”—the Nightcrawler video follows a group of women clad in black leather, eyes obscured by black sunglasses with a casket in tow. A group of men trail the women, Zhu’s logo embossed on the back of their jackets. The group lays several dark roses on the casket as a flashlight illuminates the eight names of the dominating DJs within the dance music industry, each name with a strike through it, as if to signify that Zhu, via Nightcrawler, has annihilated each producer on his hit list.
The video is a bold proclamation of the new music currently withheld by Zhu—Zhu accordingly took to Twitter on March 11th to announce the existence of exclusive tracks—exclusive, unheard music of a caliber slated to not merely dethrone EDM’s constant chart toppers, but to topple them from top ten chart slots to interment.
The DJs targeted by the Nightcrawler video have yet to acknowledge their role in the short film via a response on social media, yet Zhu’s warning could hardly have gone unnoticed. Will Marshmello, Kygo, The Chainsmokers, Alan Walker, Afrojack, Zedd, David Guetta, and Steve Aoki brush the dirt off of their shoulders, or will they be buried? Only time—for now—can tell, but if anything is for certain, it's that Zhu now has our attention, as well as that of eight other producers.