Zedd's Music Video for "Stay" Dropped Today, and With THIS Production, You Need to See it
When it comes to viewing Zedd’s latest music video production, all you have to do is “Stay.” The music video for the track dropped today as the Alessia Cara/Zedd collab continues to climb charts; the song rests at #9 of 10 on the US Top 40 ratings, and #4 on Spotify’s Today’s Top Hits ranking.
Directed by Tim Mattia, the video is a fascinating series of instances that demonstrate the importance of a single second, and duly, time’s uncanny ability to shape the events of our lives, whether said events come to fruition or not. Zedd and Alessia Cara star as supposed lovers whose interactions are subject exclusively to time, the characteristic clock ticking of Stay echoing in the background as the scenes unfold. Mattia’s manipulation of the speed, and order of the video’s scenes through techniques like the strategic rewinding/fast forwarding of video footage makes for a video that is deeply aware and yet still lighthearted—the radio station in the car in which Zedd and Cara joyride comically displays Stay as the song playing at the time.
Watch the music video for Stay below.