Ultra 2017 is 90% Sold Out, and With UMF's Stage Design Tease, We're 100% Sold

       If college students expect a Spring Break complete with bass, they’ll want to hurry up and book if they haven’t already. Ultra Music Festival took to Facebook on Monday, December 26, 2016 to announce that tickets are 90% sold out already--the festival is set to return to Bayfront Park, Miami this March 24th, 25th, and 26th.  Is it a gimmick to drive ticket sales faster? We don’t think so. Last year, UMF sold out of its stock of 2016 GA tickets as early as January 21, 2016. The festival fell slightly earlier in 2016, where attendees saved the festival’s March 18th, 19th, and 20th dates. With headlining talent including the likes of Carl Cox, Armin Van Buuren, Knife Party, Pendulum, and Yellow Claw among other prominent acts, the question was not whether UMF would sell out, but when. 2016 marked the first time that UMF had sold out the festival months in advance since 2013, the year to witness the festival’s 15th anniversary. Now in the final days of December, UMF flirts with an even earlier ticket sale finish for 2017. Whenever the sale of UMF tickets directly from the festival may ultimately conclude this year, one thing is for sure: 2018 will prove a formidable competitor in the time of ticket sales, being the year that Ultra will celebrate its 20th year anniversary. UMF is not far behind EDC Vegas in age; EDC commemorated its 20th year anniversary June 16th, 17th, and 18th of 2016 at the Las Vegas Motor Speedway.

            If the festival’s warning that tickets of all GA tiers are currently 90% sold out, the festival offered another incentive for ravers to purchase their ticket sooner rather than later. Ultra played an EDM version of Santa Claus, tweeting two blue diamond emojis on Christmas. Those Ultra savvy know the tweet to be more than a thoughtless firing off of Apple’s popular symbols. Last year, Ultra took to Twitter to tweet a series of three emojis: a blue swirl and a center diamond, flanked by a duplicate, righthand swirl. The emoji design expanded in scale to become the shape of the 2016 main stage of the festival, pictured above. The 2016 emoji tweet appeared on UMF’s twitter account (@ultra) on February 24th, much later than this year’s infamous hint as to the design of the main stage.

           

The design tweeted by @ultra that suggests the design of the festival's massive main stage for the 2017 event.

The design tweeted by @ultra that suggests the design of the festival's massive main stage for the 2017 event.

            The December tweet represents Ultra’s playful side, as it teases ticket owners and the curious alike with an idea of what 2017’s main stage will look like. Those who don’t hustle to purchase their tickets for the festival’s 2017 event will be left to imagine just what that stage might look like, up close and personal, while more proactive fans will stand before it to examine the majestic “king size” version of the “fun sized” emoji preview. In this case, slow and steady doesn't win the race--it watches the live stream (sigh).