Tiesto to Open Pop Up Shop in South Beach During Miami Music Week
Set to begin on Tuesday, March 21st, Miami Music Week is only days away, a week long extravaganza of dance music events that will bring “Red Lights” producer, Tiesto, to the 305 with a special guest in tow, his newly developed “pop up” shop.
A short-term retail opportunity that capitalizes on a temporary use of space, the "pop up shop" is a concept that has grown increasingly trendy in the retail landscape, with Kylie Cosmetics head, Kylie Jenner, having recently debuted a Valentine’s Day edition pop up in New York City to market her makeup over the holiday.
While you won’t find those best selling lip kits at Tiesto’s pop up, visitors can expect exclusive, limited edition Tiesto apparel, in addition to other designer items hand selected by the world famous DJ. Tiesto’s Miami pop up is the first of a series of pop up shops that will gradually begin to open on Lincoln Road in South Beach, a popular shopping area. The shop will open on Thursday, March 23rd from 11 AM to 5 PM, and will remain open from 12-9 PM Friday through Sunday, allowing Miami Music Week attendees and Ultra Music Festival goers plenty of time to drop by the shop that is arguably the most intimate glimpse at Tiesto’s personal style that we may ever get…until his next pop up.