New Krewella Single Shows Stylistic Shifts in Duo's Production Habits
Released on February 5th of 2013, “Alive” would be a musical moment in the careers of “Krewella” sisters, Jahan and Yasmine Yousaf, that the Yousaf women would indeed make “last forever.” Hardly “fleeting,” “Alive” would certify platinum in the U.S. and garner 63,863,010 views on its official YouTube video, but more than that, the song would grow to become a staple of the progressive house genre of EDM, a classification that would in turn earn the Krewella sisters notoriety in addition to a following.
Proving themselves to be a formidable DJ/production entity via sophomore single and Cash Cash collab, “Live For The Night,” Krewella gained a momentum that propelled the duo to smash chart after chart, with the Billboard Hot 100 being just one of the various charts climbed by the sisters.
Krewella has since produced various singles, including “Superstar,” a confident 2016 offering combining the talent of Krewella, Pegboard Nerds, and NGHTMRE. The Yousaf sisters have recently “teamed up” to produce “Team,” a single that debuted earlier in January. Reliant on the refrain “I don’t need a crown to know I’m king,” the track bespeaks self possession and power. Complete with dynamic synth work and a drop notably lesser in intensity than in previous singles—i.e. “Alive” and “Live For The Night”— “Team” may present as a deviation from the harder style drops for which Krewella has characteristically been known and celebrated.
Ever evolving it seems, Krewella’s style might arrive with alteration or surprise on the duo’s next full-length album, a piece long awaited and highly anticipated. Nevertheless, Krewella materializes as a consistently victorious “Team” within the dance music genre.