Las Vegas Strip Becomes "Electric Daisy Ln." as EDC Week Launches
The Las Vegas “strip” has received a title change. Albeit temporary, the Sin City strip has been renamed “Electric Daisy Ln.” in observance of Electric Daisy Carnival, set to debut its twenty-first year in a mere three days. The strip’s name change will be in effect from June 14th-June 19th, a timeframe that coincides with the festival’s production dates, June 16th-June 18th. EDC Week attendees and EDC Vegas ticket holders may commemorate the moment by snapping photos under the “Electric Daisy Ln.” street sign that will soon appear on the strip.
The strip’s renaming is flanked by an additional honor for Insomniac CEO, Pasquale Rotella; the spearhead of the festival brand is set to received the key to the strip, an honor previously bestowed upon Tiesto not long beforehand, on Wednesday, June 14th. While a brief three days remain until EDC Vegas kicks off to celebrate another year under the electric sky, it’s clear that the city has been infiltrated by the brand, and in a few days, the people who continue to promote the brand’s existence, year after year.