Gary Richards named North American President of LiveStyle
Gary Richards is long gone and moved on. The HARD events founder has announced a new partnership with LiveStyle, SFX’s rebrand. Richards recently departed from Live Nation after his five-year contract expired.
The Holy Ship! spearhead has since been named the North American President of LiveStyle, where Richards will manage the company’s existing US festivals, while seeking to launch new brands and events on the West Coast. CEO Randy Phillips expressed his pleasure to have Richards on board, noting “To complete out executive suite, we wanted to bring some real authenticity to the management of LiveStyle, and no single candidate to be the President of North America fulfills this role better than Gary Richard…In fact, this is a delayed goal for me since I tried to make a deal with Gary 10 years ago while I was running AEG Live. Not only is he an accomplished working DJ (DJ Destructo), he is a very astute businessman with an affinity to his fellow artists.”
Richards’ confirmed that he will be running New York’s Electric Zoo festival, in addition to various others. LiveStyle co-produces a variety of global festivals, including Mysteryland, Life in Color, Awakenings Festival, and Defqon. 1.